Blog
Marketing that moves the numbers.
Practical, current guidance on SEO, AI search, paid ads, social, email and e-commerce growth, written for owners and marketing leads who want results, not jargon.
-
Why Your Ad Reports Don’t Match Your Revenue, and How to Measure Marketing ROI Anyway
Ad dashboards rarely match your bank account, which makes marketing ROI hard to trust. Learn how to clean up tracking, choose one attribution view…
-
Email and SMS Automation: The Five Flows to Build First and How to Stay Out of Spam
Automated email and SMS flows turn customer actions into revenue and bookings. Here are the five flows to build first and the deliverability habits…
-
Amazon Listing Optimization: Is It a Traffic Problem or a Conversion Problem?
Flat Amazon sales usually come from one of two problems. Shoppers cannot find your product, or they find it and leave. Here is how…
-
Black Friday 2026 Is November 27: A Six-Week Marketing Plan
Black Friday falls on November 27, 2026 and Cyber Monday on November 30. A week-by-week plan for ads, email, listings, inventory and social, starting…
-
How to Tell If Your Marketing Is Working: The Numbers That Matter
Likes and impressions do not pay the bills. The handful of marketing numbers that show what is working, how to track them, and simple…
-
The 2026 Local SEO Checklist for Service Businesses
A practical local SEO checklist for law firms, clinics, home services and other local businesses: Google Business Profile, reviews, location pages, citations and AI…
-
What Is GEO? How to Get Your Business Recommended by ChatGPT, Gemini and Google AI
Generative engine optimization (GEO) helps your brand get mentioned and cited in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. What it…
-
The Power of PPC: When Paid Search Pays Off, and When It Does Not
Pay-per-click advertising can be the fastest way to win customers, or an expensive leak. How to tell which, which platforms to use, and how…
-
Why Product Listings Decide Who Wins in E-commerce
Marketplaces now drive a large share of online sales, and your listing is the only salesperson there. Why listing quality decides rankings, ad costs…
-
7 Product Listing Optimization Techniques for 2026, Including AI Shopping Assistants
Better titles, images and answers can lift click-through and conversion on Amazon, Walmart and Google Shopping. Seven techniques, updated for AI shopping assistants.