Industries · Legal & professional services
Marketing for firms that sell expertise and trust.
For law firms, accountants, consultants, financial advisors and other professional services: search, AI visibility, reviews, content and ads that turn people researching a problem into qualified consultations.
The short answer
How should a law or professional services firm market itself?
Professional services are bought on trust. Prospects research their problem, compare firms, check reviews and credentials, and increasingly ask AI assistants for recommendations before they call.
The firms that win show up for those searches with clear, expert answers, strong reviews and an easy way to book a consultation, while following their profession’s advertising rules.
What’s included
What we do for you
01
Practice area pages
In-depth pages for each service or practice area that rank and answer the questions clients ask.
02
Local SEO and Google Business Profile
Map pack visibility for every office, with consistent listings and reviews.
03
AI search visibility
Expert content, credentials and directory presence that AI assistants cite when recommending firms.
04
Paid search and Local Services Ads
High-intent campaigns for urgent and high-value matters, with call tracking.
05
Thought leadership
Articles, guides, LinkedIn content and video that showcase your team’s expertise.
06
Intake and lead tracking
Consultation booking, intake forms and reporting on cost per signed client.
How it works
Our process
Audit
Website, rankings, reviews, ads and intake process.
Prioritize
Focus on the practice areas with the best value and demand.
Build authority
Content, reviews and listings that earn trust.
Convert
Ads and intake improvements that lift consultations.
Accountability
What we measure and report
Every engagement comes with a live dashboard and a plain-English monthly review. You always know what we did, what it cost and what it returned.
- Qualified consultations and signed clients by source
- Cost per consultation and per signed client
- Rankings and map pack visibility by practice area and office
- Review volume and rating
- Mentions in AI answers for your practice areas
FAQ
Common questions
Do you follow legal advertising rules?
Yes. We work within the advertising and ethics rules for your profession and jurisdiction, and route content to your team for approval before publishing.
Can you market accounting, consulting and financial firms too?
Yes. The same principles apply to any firm that sells expertise: authority content, reviews, local and AI search visibility, and a clear path to a consultation.
How do you track leads from calls?
With call tracking numbers per channel, form attribution and, where possible, a connection to your CRM or case management system.
Works well with
Related services
Turn searches into signed clients.
Our free audit compares your firm’s visibility, reviews and ads with your top local competitors.