Email & SMS marketing
Your list is your most profitable channel. Let’s use it.
Automated flows, campaigns, segmentation and list growth that turn one-time buyers and leads into repeat customers, without spamming anyone.
The short answer
Why does email and SMS marketing matter more now?
Email and SMS reach people you already own a relationship with, so you are not paying for every impression or waiting on an algorithm. As ad costs rise and social reach falls, your list becomes a stable, high-margin source of sales and bookings.
Modern email is personalized: messages triggered by what someone browsed, bought or booked, sent at the right time, to the right segment.
What’s included
What we do for you
01
Automated flows
Welcome, browse and cart abandonment, post-purchase, win-back, review requests and appointment reminders.
02
Campaigns
Planned sends for launches, promotions, content and seasonal moments, designed and written for you.
03
Segmentation and personalization
Messages based on behavior, purchase history, location and lifecycle stage.
04
List growth
Pop-ups, quizzes, lead magnets and checkout opt-ins that grow your list with real subscribers.
05
SMS marketing
Opt-in text programs with compliant consent capture, two-way replies and smart frequency.
06
Deliverability
Domain authentication (SPF, DKIM, DMARC), list hygiene and sending practices that keep you out of spam.
Platforms: Klaviyo · Mailchimp · Omnisend · HubSpot · Attentive · Postscript · ActiveCampaign
Built for your model
How it works for your kind of business
E-commerce brands
- Revenue-driving flows connected to your store data
- Product recommendations and replenishment reminders
- VIP, loyalty and referral programs
- SMS for launches and limited-time offers
Local & service businesses
- Appointment reminders and follow-ups
- Review requests after every job or visit
- Seasonal service reminders and re-booking
- Newsletters that keep you top of mind for referrals
How it works
Our process
Audit
Deliverability, list health, flows and revenue per subscriber.
Foundations
Authentication, segments and core flows set up first.
Campaigns
A monthly calendar of sends designed, written and tested.
Optimize
A/B tests on subject lines, offers, timing and design.
Accountability
What we measure and report
Every engagement comes with a live dashboard and a plain-English monthly review. You always know what we did, what it cost and what it returned.
- Revenue or bookings per recipient
- List growth and subscriber quality
- Click rate and conversion rate by flow and campaign
- Deliverability, spam complaints and unsubscribes
- Repeat purchase rate and customer lifetime value
FAQ
Common questions
Which email platform should we use?
For most e-commerce brands, Klaviyo. For service businesses, the platform built into your CRM or a tool like Mailchimp or ActiveCampaign often works best. We will recommend one based on your stack.
How often should we email our list?
Automated flows run continuously; campaigns usually go out one to three times a week for e-commerce and two to four times a month for service businesses, adjusted by engagement.
Is SMS marketing legal?
Yes, with clear opt-in consent and easy opt-out. Rules vary by country, so we set up consent capture and messaging to follow the regulations where your customers are.
Why are our emails going to spam?
Usually missing domain authentication, poor list hygiene or sending too often to unengaged people. We fix authentication, clean the list and adjust sending patterns.
Can you write and design the emails?
Yes. Strategy, copy, design, build, testing and reporting are all included.
Works well with
Related services
Let’s find your next growth lever.
Get a free, no-pressure audit of your website, ads, listings or social channels. You’ll get a short, prioritized list of what to fix first, whether or not you hire us.