Blog & article writing
Articles that rank, get cited and get read.
Researched, expert-reviewed blog posts and guides that answer your buyers’ real questions, earn search traffic and AI citations, and lead readers to the next step.
The short answer
Is blogging still worth it for businesses?
Yes, when it answers real questions better than anyone else. Helpful articles still earn search traffic, and they are a major source AI assistants draw on when they recommend products and providers.
What no longer works is thin, keyword-stuffed posts. We write fewer, better pieces with original insight, clear structure and a reason to buy or book at the end.
What’s included
What we do for you
01
Topic and keyword planning
Topics chosen by search demand, buying intent and gaps your competitors leave open.
02
Expert interviews
Short interviews with you or your team so every article carries first-hand experience.
03
Writing and editing
Clear, well-structured articles with sources, examples and answer-first summaries.
04
On-page SEO
Titles, headings, internal links, schema and images optimized before publishing.
05
Refreshes
Updating older posts that are slipping in rankings or out of date.
06
Distribution
Repurposing each article into social posts, email content and short video.
Built for your model
How it works for your kind of business
E-commerce brands
- Buying guides and “best of” roundups
- How-to and care content for your products
- Comparison articles against alternatives
- Seasonal and gift guides
Local & service businesses
- Answers to the questions clients ask on calls
- Cost and process explainers
- Local guides that build area authority
- Case stories (with permission)
Accountability
What we measure and report
Every engagement comes with a live dashboard and a plain-English monthly review. You always know what we did, what it cost and what it returned.
- Organic traffic and rankings per article
- Leads, sign-ups and sales assisted by blog content
- Citations in AI answers and featured snippets
- Engagement and scroll depth
- Backlinks earned
FAQ
Common questions
How long should blog posts be?
As long as needed to answer the question well. Some posts are 800 words, in-depth guides can be 2,500 or more. Quality and completeness matter more than length.
How many posts per month do we need?
Two to four strong posts a month is a solid pace for most businesses, plus refreshes of older posts that are losing traffic.
Do you publish to our website?
Yes. We can draft for your approval and publish directly in WordPress or Shopify with images, links and schema in place.
Will articles be written by AI?
We use AI tools for research and drafting support, but every article is written or substantially edited by a human, includes your expertise, and is fact-checked.
Works well with
Related services
Let’s find your next growth lever.
Get a free, no-pressure audit of your website, ads, listings or social channels. You’ll get a short, prioritized list of what to fix first, whether or not you hire us.