Paid media & PPC
Ad spend that pays for itself, and then some.
Full-funnel campaign management across search, shopping, marketplaces and social, optimized for profit and pipeline instead of clicks.
The short answer
What is full-funnel paid media?
Full-funnel paid media means running ads for every stage of the buying journey (awareness, consideration and purchase) and managing them as one budget, so money moves to whichever campaigns are producing profitable results.
For most brands that means search and shopping ads to capture demand, marketplace ads to win the shelf, and social and video ads to create new demand, all measured against the same goals.
What’s included
What we do for you
01
Google Ads
Search, Performance Max, Shopping, YouTube and Demand Gen campaigns with tight conversion tracking.
02
Amazon and retail media
Sponsored Products, Brands and Display, plus Walmart Connect, with bid and budget rules tied to margin.
03
Meta, TikTok and Pinterest
Prospecting and retargeting with creative built for each platform and tested weekly.
04
Microsoft Ads and LinkedIn
Lower-cost search reach and B2B targeting where your buyers are.
05
Creative and landing pages
Ad copy, visuals, video and landing pages produced in-house so campaigns never wait on assets.
06
Tracking and attribution
GA4, conversion APIs and offline conversion imports so every platform learns from real sales and leads.
Platforms: Google Ads · Microsoft Ads · Amazon Ads · Walmart Connect · Meta (Facebook and Instagram) · TikTok · Pinterest · YouTube · LinkedIn
Built for your model
How it works for your kind of business
E-commerce brands
- ROAS and contribution-margin targets, not just revenue
- Shopping feeds and Performance Max structured by margin
- Amazon PPC that protects organic rank and profit
- Creative testing to find winning hooks fast
Local & service businesses
- Google Search and Local Services Ads for high-intent leads
- Call tracking and lead quality scoring
- Geo-targeting and scheduling around your service area and hours
- Retargeting to stay visible while buyers compare options
How it works
Our process
Account audit
Wasted spend, tracking gaps and structure problems, quantified.
Rebuild
Clean structure, tracking and creative, launched in phases.
Optimize
Weekly bid, budget, search term and creative changes.
Scale
Expand to new campaigns and platforms once returns are proven.
Accountability
What we measure and report
Every engagement comes with a live dashboard and a plain-English monthly review. You always know what we did, what it cost and what it returned.
- Return on ad spend and cost per acquisition
- Contribution margin or profit after ad costs
- Qualified leads and cost per lead for service businesses
- New versus returning customer mix
- Creative performance by hook, format and audience
FAQ
Common questions
What budget do I need for paid ads?
Enough to gather data quickly on each platform you use. We will recommend a starting budget in your audit based on your margins, prices and goals, and only expand once results justify it.
Do you charge a percentage of ad spend?
We price paid media management on a clear monthly fee based on scope. You always own your ad accounts and data.
Has Google Ads become too expensive?
Costs per click have risen in many industries, which makes structure, targeting and conversion rate more important. Better landing pages often lower your effective cost per sale more than bid changes do.
Can you manage Amazon PPC?
Yes. We manage Sponsored Products, Sponsored Brands and Sponsored Display, and coordinate them with your listings so ads and organic rank support each other.
How quickly will paid ads work?
You can see traffic immediately and early signals within two to four weeks. Most accounts need four to eight weeks of optimization to reach steady performance.
Works well with
Related services
Find the wasted spend in your ad accounts.
Give us read-only access and we’ll show you where budget is leaking and what we would change first. Free, with no obligation.