Industries · Apps & software
App and SaaS marketing that brings in users who stay.
For app developers and software companies: app store optimization, paid user acquisition, SEO and AI search visibility, content and lifecycle email that grow installs, sign-ups and retained revenue.
The short answer
What does app marketing involve?
App marketing covers how people discover your app (app store search, ads, social, search engines and AI assistants), how many install or sign up, and how many keep using and paying for it.
Installs are only the start. We optimize for activation, retention and lifetime value, so acquisition spend goes to users who are worth it.
What’s included
What we do for you
01
App store optimization (ASO)
Titles, keywords, screenshots, preview video and ratings strategy for the App Store and Google Play.
02
Paid user acquisition
Apple Search Ads, Google App campaigns, Meta and TikTok app campaigns optimized for in-app events, not just installs.
03
SEO and AI search
Landing pages, comparison and use-case content that rank in Google and get your app recommended by AI assistants.
04
Launch campaigns
Pre-launch waitlists, launch day plans, Product Hunt and press outreach.
05
Lifecycle and onboarding email
Onboarding, activation, re-engagement and upgrade sequences.
06
Measurement
Attribution and analytics setup across web, app stores and your product analytics tools.
Platforms: App Store · Google Play · Apple Search Ads · Google Ads · Meta · TikTok · LinkedIn · Product Hunt
How it works
Our process
Audit
Store listings, funnels, ads and analytics reviewed end to end.
Fix the funnel
Store pages, landing pages and onboarding that convert.
Acquire
Paid and organic acquisition, optimized for quality users.
Retain
Lifecycle messaging that lifts activation and lifetime value.
Accountability
What we measure and report
Every engagement comes with a live dashboard and a plain-English monthly review. You always know what we did, what it cost and what it returned.
- Installs, sign-ups and cost per install or trial
- Store conversion rate and keyword rankings
- Activation and day-30 retention by channel
- Trial-to-paid conversion and customer lifetime value
- Return on ad spend against lifetime value
FAQ
Common questions
What is app store optimization?
ASO improves how your app ranks in App Store and Google Play search and how many visitors install it, through keywords, titles, screenshots, preview videos and ratings.
Do you market B2B software as well as consumer apps?
Yes. Consumer apps lean on ASO, social and paid user acquisition; B2B software leans on SEO, AI search visibility, LinkedIn, content and lifecycle email.
How do you measure app campaigns after privacy changes?
We combine platform reporting, SKAdNetwork and Privacy Sandbox signals where relevant, and your product analytics, and judge channels on retained users and revenue.
Works well with
Related services
Find more users who stick.
Send us your app or product link. We’ll review your store listing, funnel and acquisition channels and send back the top fixes.