AI search optimization · GEO

Get recommended by ChatGPT, Gemini and AI Overviews.

More buyers now ask an AI assistant which product to buy or which firm to hire. Generative engine optimization makes sure the answer includes you.

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The short answer

What is AI search optimization (GEO)?

AI search optimization, also called generative engine optimization (GEO) or answer engine optimization (AEO), is the practice of making your brand easy for AI systems to find, understand, trust and cite when they answer questions.

It covers the content on your site, the structured data behind it, and what the rest of the web says about you: reviews, listings, press, forums and directories that AI models use as evidence.

What’s included

What we do for you

01

AI visibility audit

We test the questions your buyers ask across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, and record who gets mentioned.

02

Answer-ready content

Clear definitions, comparisons, pricing context and FAQs written in the format AI systems quote.

03

Structured data and llms.txt

Schema markup for your organization, products, services, reviews and FAQs, plus an llms.txt file that maps your site for AI crawlers.

04

Entity and brand signals

Consistent facts about your business across your site, Google Business Profile, LinkedIn, Wikipedia-style sources and industry directories.

05

Citations and mentions

Digital PR, reviews and community presence on the sources AI tools rely on, such as Reddit, YouTube and trade publications.

06

Tracking AI referrals

GA4 and analytics set up to measure visits and conversions coming from AI assistants.

Platforms: ChatGPT · Google AI Overviews and AI Mode · Gemini · Perplexity · Microsoft Copilot · Claude · Bing

Built for your model

How it works for your kind of business

E-commerce brands

Show up when shoppers ask for the best product in your category
Product schema, reviews and comparison content AI can quote
Consistent product facts across your store and marketplaces
Monitor how assistants describe your brand and competitors

Local & service businesses

Get named when someone asks for a recommended provider nearby
Google Business Profile and review signals AI tools trust
Service pages that answer pricing and process questions directly
Accurate business details across directories and maps

How it works

Our process

Baseline

Test 50 to 100 buyer questions and record where you appear today.

Fix the foundations

Crawlability, schema, llms.txt and consistent brand facts.

Create answers

Publish the content AI tools need to cite you with confidence.

Earn mentions

Build presence on the third-party sources models rely on.

Accountability

What we measure and report

Every engagement comes with a live dashboard and a plain-English monthly review. You always know what we did, what it cost and what it returned.

Share of answers: how often you are mentioned or cited
Accuracy of how AI tools describe your business
Referral visits and conversions from AI assistants
Featured snippet and AI Overview appearances
Growth in branded search and direct traffic

FAQ

Common questions

Is GEO different from SEO?

They overlap heavily. SEO earns rankings in search results; GEO earns mentions inside AI-generated answers. GEO adds a focus on clear, quotable answers, entity consistency and third-party mentions.

Can you guarantee ChatGPT will recommend us?

No one can guarantee what an AI model says. We can make you a far more likely answer and measure progress with a repeatable set of test questions.

How do AI assistants decide which brands to mention?

They draw on content they can crawl or retrieve, structured data, reviews, and how often and how consistently credible sources mention you. We work on all of these.

What is llms.txt?

A plain-text file at the root of your site that summarizes who you are and links to your most important pages, so AI systems can understand your site quickly. We create and maintain it for you.

How long until we show up in AI answers?

Assistants that search the web live, such as Perplexity and ChatGPT search, can reflect changes within weeks. Changes in what models know by default take longer.

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